Work with me
I create original powerful content
for brands
Looking for an over 40-something female content creator? I’m your gal.
Hi, I’m Shannon. I’m in my late 40s and used to struggle with getting dressed daily, aging skin, and weight. In 2022, I started a weight loss journey using Mounjaro (tirzepatide) after being diagnosed with high blood pressure and insulin resistance. It also didn’t help I was 47 and in the throws of menopause.
When I started my business in 2017, I worked from home and wore yoga pants daily. I didn’t feel good about my body or anything in my closet. I wanted desperately to look fashionable, so I started capsule wardrobing through Outfit Formulas, and the program helped me look forward to getting dressed daily.
Fast forward to 2023, I’m almost 60 pounds down and love sharing my capsule wardrobe journey on Facebook, Instagram, TikTok, YouTube Shorts, and Pinterest. I soon discovered that many in the Mounjaro/Ozempic/GLP-1 community were struggling to get dressed too. Enter my new mission: helping this community show their new curves by building a capsule wardrobe that morphed into sharing make-up secrets, anti-aging tips and food tips for weight loss.
The stats
Facebook: 14,000 followers
TikTok: 5,600 Followers
Instagram: 3,600 followers
Email list: 1050 subscribers
Social media marketing consultant since 2010 with a video specialty in searchable content for websites, Pinterest, and social media platforms.
Video content specialties:
Midsize fashion around building a capsule wardrobe
Aging & mature skincare
Aging & mature skin make-up
Content geared toward over 50 women
Menopause
Healthy eating habits
Exercise programs
Traveling with pre-teens & teenagers
Tech & marketing
Other things to note: I live in Bend, Oregon, so I love being outdoors; I’m a working mom with teenagers. I also own DASH Content Collective.
Audience
The Hey Shannon Lee Community statistically is women over 40 in the United States who have recently lost weight using diet, exercise, and weight loss drugs like Mounjaro (trizeptide) and Wegovy (ozempic). They struggle with dressing for their new body, aging skin, beauty for mature skin, and love to travel.
Shannon took an outdated, disorganized, and seemingly juvenile social media account and created professional, on-theme, and up-to-date. Our company has a specific goal in mind that her company has stayed on track to meet.
- Lindsey, Pretty Pussycat
Shannon’s videos have been highly beneficial and have added to the success of my business.
- Hari-Prakash, Prakash Organics
She is dedicated to our vision, listens to our needs, and works hard to get the ideas out of our heads and put them in front of our target audiences.
- Annie Willis, DIYcave